Nobody was going to pay for music anymore
Et par citater fra A Tale Of Two Ecosystems: On Bandcamp, Spotify And The Wide-Open Future:
"In 2007, when we started the company, streaming didn't exist in the United States and our competition essentially was piracy. And the idea in 2007 primarily was that nobody was going to pay for music anymore. And it just seemed very obvious to me that if you like some music from one of your favorite artists, you should be able to support them directly."
"And the most promising thing that happened in the early days," Diamond continues, "was we immediately saw people start to actually buy music, which was very exciting. I wasn't sure that was going to happen! And then, one of the fun things that happened was we started to look at the search terms people were using that brought them to a Bandcamp artist's site that led to a purchase. And several times per hour, we were seeing search terms like the name of an album or name of a track plus the word 'torrent,' or plus the word 'Limewire' or 'Kazaa.' You know, this was somebody whose intent initially was just to get the music – I don't know if they were thinking 'I'm pirating the music' – but they were trying to get it for free. But when they saw that they could make a direct purchase to the artist, they wanted to do that. And that just warmed my heart."
– Ethan Diamond, CEO for og medstifter af Bandcamp.